Search Engine Optimization is a process to make a website error-free and more accessible for users and search engines so that it can get better search engine visibility. If you are an SEO professional or you want to do search engine optimization for your website, you must know what the different types of SEO are. With an understanding of SEO types, you can optimize a website in a better way to get maximum online visibility.
Why should you care about types of SEO?
As you know there are 200+ search engine ranking factors, so if you have an idea about different SEO types then you can optimize each for better search engine ranking. For every website, you should look into the main SEO types and optimize the website accordingly.
What are the main types of SEO?
Now you need to know the main types of SEO so that you can follow each and every SEO type to optimize a website. Below are the different kinds of Search Engine Optimization –
- Technical SEO
- On-Page SEO
- Off-Page SEO
Technical SEO is the technique to make a website technically error-free. Search engines can crawl and index a website easily if it’s technically optimized, it also helps to improve ranking in SERP. Major elements of technical SEO include website structure, website speed, crawling, indexing, accessibility, W3C validation, secure site, breadcrumb navigation, canonical tags, XML sitemaps, Hreflang, 404 page, redirections etc.
On-page SEO or on-site SEO is the process of optimizing a web page for users as well as search engines. On-Page SEO optimization includes meta tags, page content, heading tags, URL structure, internal links, keywords density, images, CTAs, Schemas, UX, etc.
Off-page SEO or off-site SEO includes the activities performed outside of our own website to improve website ranking in search engine SERPs. Off-page SEO is also known as link-building activities. There are many off-page SEO tactics we can use like citation building, brand building, social media and content marketing, etc.
The above three are the most important SEO types, every SEO professional should know. Other than these there are several other SEO types you should know-
- Mobile SEO
- Content SEO
- Local SEO
- International SEO
- eCommerce SEO
- YouTube SEO
Many people are also considering White hat SEO and Black hat SEO as types of SEO.